Inexpensive Ideas for Real Estate Marketing
Around 90 percent of people take to the Internet in their quest to find a new home.
Real estate marketing, i.e., managing, buying, and selling in the property business, is a lot simple than what most people think. Effective real estate marketing ideas need not be expensive or complicated. Simple, to the point ideas, can also get you good business and eventually, good income. Armed with these ideas, you can easily obtain numerous leads and―more importantly―convert them to business.
By resorting to comprehensive marketing strategies, like running an expensive advertisement campaign or sponsoring events, a real estate professional can get his and his company’s name established in the market. While that in itself is one of the finest marketing ideas for real estate business, there do exist other ideas which can help you yield rich dividends in the long run. Let’s take a look at some of these ideas.
The realm of world wide web spans millions of households, so naturally, the Internet has become by far the best marketing platform today. A joint study undertaken by the search engine giant, Google, and the National Association of Realtors (NAR) revealed that 90 percent of people looking to buy their new homes search for prospective options online. In times like this, not having a website of your own is no short of a cardinal sin. When we talk about having your own website, it goes without saying that it should be designed and optimized in such a way that it has a strong web presence.
Then again, you should not restrict yourself to your website, but should also resort to social networking. It’s very difficult to establish a brand without taking the help of social media. You can use social networking websites, like Facebook, Twitter, Pinterest, and even YouTube to promote real estate business on the Internet. Facebook and Twitter are in fact the most used social networking websites on the world today, and therefore, you are bound to benefit from using them as a marketing platform.
Additionally, you can upload pictures of your projects on Pinterest and other similar photo-sharing websites, and videos on YouTube and other video-sharing websites to showcase them. You can also resort to websites, like Craigslist and ClassifiedsGiant, which host user-generated classified advertisements for free, to woo potential buyers. Having said that, you need to keep in mind that your presence in cyberspace is of no worth if you are not interacting with users.
Media exposure is in fact one of the best modes of any type of marketing, leave alone real estate marketing. But obviously, the best way to stay in limelight is to let your creativity loose and come up with innovative marketing strategies. You can take the help of local media to advertise your property. While that will help you reach your niche consumers, it will help buyers get a lucrative deal sitting at home.
Going a step further, you can write articles for the newspaper explaining the nuances of the real estate business. If you do this, you will be deemed an expert in the field, and that will be a major boost for your business.
Most of the people avoid one-on-one interaction with the real estate agent due to the fear of being subjected to high-pressure sales tactics. In such a scenario, organizing an event for the consumers can be of great help. With many people around, your potential buyer is less likely to feel that he is being subjected to high-pressure tactics. These events may include free home-buyer information workshops, weekend open houses, etc. Basically, anything that brings the realtors and potential buyers faces to face.
If you are to organize such events, you will have to be prepared well in advance. You will have to prepare marketing material, run advertisements about the event, and also make the necessary festive arrangements that will grab the buyers’ attention. The event should be interactive and informative. That you can cater to the needs of a wide variety of consumers at a given point of time, is perhaps the biggest advantage of this marketing strategy. If properly planned and executed, it will also provide much-needed media exposure.
Any publicity, they say, is good publicity, and it’s even better if it comes for free. There are some simple marketing ideas wherein you don’t have to spend anything at all. Word of mouth is perhaps the best example of this. You can spread the word in your family circle, among your friends, and even those with whom you have previously done business. In fact, staying on good terms with your previous customers is always wise, as they can bring in some effective leads for your business. In this case, however, a lot will depend on your reputation.
It is observed that successful marketing ideas are those which offer something to the consumer and allow him to relate with the service provider. The rules are no different when it comes to real estate marketing. Once you win your potential customer’s trust, he will respond to your offer with great enthusiasm.